Swatch villain collection

In the year 2001 Swatch come out with a successful James Bond
watch collection. Seven years later it was time for the 007 villains
to strike back. I was asked to develop a 360° AD campaign
showing the strong and unique features of each of the

22 villains, without defiling the image of the famous secret agent…

I first created a logo for the collection and the campaign.

Secondly I figured out how to make the Villains appear cool, friendly in
the print ADs and how they could playfully interact with James Bond.