Main female and male themes of the campaign.
The first refers to the most sophisticated and yet childish feature of the
lady collection. The implementation of materials such as fur, wool,
goldish metals and Swarovsky jewels inspired the idea of soap bubbles
flashmob over the mountains.
The second refers to a strong masculine collection which implements
leather and metal materials to chrono watches. The idea of an
indian/cowboy flashmob inside a cinema treats the “macho” feature with
a sarcastic and provocative tone.
Here below key visuals, single page layouts,
product catalogue and billboards.
Photography: Kristian Schuller
Styling: Peggy Schuller